A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find that after years of struggle that we do not take a trip; a trip takes us. John Steinbeck
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy
We know we cannot underestimate the importance of emergency planning in our region, nor can we assume we'll have ample warning time. If an earthquake or terrorist attack hits, we won't necessarily have advance alerts or opportunities to double- and triple-check our plans. Ellen Tauscher
Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die, but long after we are gone be a living thing, asserting itself with ever-growing insistence. Daniel Burnham
Plans to protect air and water, wilderness and wildlife are in fact plans to protect man. Stewart Udall

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